Where to Go to Find Millennials

Gallup recently release an extensive report on the generational differences between millennials (the generation born between 1980 and 1996) and older generations. Perhaps the most important distinction as we head into the 2016 general election is how millennials are much more engaged online than other generations.


7 in 10 Millennials Get Their News Online

Gallup found that a whopping 71% of millennials used the internet as their primary news source, more than twice the rate of their parents, and four times the rate of their grandparents. The ratios are almost reversed with the reliance upon TV for news, with only 15% of Millennials who view TV as their primary news source. 
 

 

Millennials

Gen Xers

Baby Boomers

Traditionalists

Internet

71% 

51% 

30% 

14% 

Television

15% 

31% 

50% 

64% 

Newspaper

3% 

4% 

10% 

17% 

Radio

11% 

12% 

9% 

5% 

Magazine

0% 

1% 

0% 

0% 


Millennials online presences extend beyond news and social media.  


Millennials are not only more likely to get their news online but they use the internet for much more in their lives. When compared to older generations, millennials use the internet to pay bills, manage finances, and shop at a much higher rate. Not only that, millennials are significantly more likely to use the internet for leisure activities; such as watching or listening to online content, reading lifestyle blogs, or researching travel plans. Although millennials are notorious social media addicts, with 93 percent of millennials using it in some form, older generations are not far behind with 84 percent on social media as well.


A reminder to message crafters: millennials are online all the time, for everything.  


Although news sites and social media are effective ways to reach out to millennials, keep in mind that there are huge millennial audiences on other parts of the internet as well. Whether it’s business like online banking or shopping, or pleasure like watching cat videos or reading a cooking blog; the internet is the place to reach millennials. 


We invite you to read the 2016 study in the Gallup by clicking here.


As always, we invite you to join our conversation on social media with #chismstrat.

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